Unaired Apple “Think Different: Here’s to the Crazy Ones” Commercial Voiced By Steve Jobs

Although we may be more familiar with the Think Different ads voiced by Richard Dreyfus, it turns out Steve Jobs lent his voice to one that never aired:

Thanks to 9to5Mac for sharing this.


Steve Jobs: A Visionary’s Time Has Come

Steve Jobs passed away tonight. I knew this day would come, but I hoped that it never would.

I never knew Steve personally. It was only through his work that I came to understand who he was…a visionary. He had contributed so much to the tech industry, but most importantly he helped bring technology to the masses.

There is no denying his impact on our daily lives. He had the unique ability to not only know where the industry was heading, but to bring together and inspire others to help build that vision. Just one of his milestones would be enough to secure tech icon recognition, and yet he had contributed to so many:

  • Apple II
  • Macintosh
  • Pixar
  • iPod
  • iTunes Music Store
  • iPhone
  • iPad

Steve Jobs was 56. My thoughts are with his family and friends.


Apple’s Siri May Just Work Because…

This is my next… has posted an editorial examining why Apple’s Siri personal assistant may just work. It discusses the pitfalls of existing command-based digital assistants, like Ford’s SYNC, and how Siri may over come their limitations.

The article does examine two issues they feel could be problematic for the new technology. The one that caught my eye:

My second problem is that from all the demos I’ve seen, there’s no way to input text into Siri — it’s voice only. Outside of the mere inconvenience of that (you’re in a loud place, you’re in a need-to-be-quiet place, you’ve been gagged by your kidnappers), it feels a bit like a vote of no confidence from Apple. If Siri’s AI is truly magnificent, wouldn’t it be the preferred method of input for most things, most of the time? The lack of text input implies to me that Apple only thinks Siri is an efficient way to get things done when you’re running or driving or folding laundry. So I wonder, is it really an efficient way to get things done at all?

I would think that typing in the question would take more time than simply opening the app yourself. This may be why Apple decided to limit Siri’s input to spoken language.


Samsung Requests iPhone 4S Sales Block In France and Italy

From Samsung’s official blog:

Samsung Electronics will file separate preliminary injunction motions in Paris, France and Milano, Italy on October 5 local time requesting the courts block the sale of Apple’s iPhone 4S in the respective markets.

Samsung’s preliminary injunction requests in France and Italy will each cite two patent infringements related to wireless telecommunications technology, specifically Wideband Code Division Multiple Access (WCDMA) standards for 3G mobile handsets.

The second paragraph plainly states this has to do with the RAND patents we’ve discussed before.

The iPhone 4S is scheduled to launch on October 14th for France, and October 28th for Italy.


Creative Sony PS3 Commercial Celebrates You

Sony just published a very interesting PS3 commercial on their YouTube channel. Titled “Michael”, it is part of their Long Live Play campaign to attract more gamers to their platform.

I may be biased, considering I am named Michael, but I thought this commercial was amazing. Bringing together many of the PS3 characters played to celebrate their hero, the player who happens to be named Michael, was nothing short of genius.

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