Erick Schonfeld of TechCrunch posted an interesting look at Apple’s focus while pushing the post-PC era. From the article:

As we ponder what will happen to Apple without Steve Jobs, I keep coming back to a conversation I had a few weeks ago with a veteran Silicon Valley CEO who knew Jobs. This was just after Jobs had resigned as CEO of Apple. We got to talking about why Apple is so well-positioned in the post-PC era, and this executive zeroed in on something you don’t hear too often. “Steve Jobs told me he has 1,000 engineers working on chips,” he said. “Getting low power and smaller is the key to everything.”

Steve Jobs made it very clear at WWDC 2005 why Apple was switching from PowerPC to Intel processors, because Intel had “much better performance per watt.” This was two-years before the iPhone was released, and nearly five-years before Apple announced their A4 processor. Apple’s emphasis on performance per watt has been known for over six-years, and we are just now starting to understand why: they have been building the post-PC era.