Apple Updates Rules For In-App Subscriptions

It was only a month ago that I posted my story on BeamItDown Software closing up shop because of Apple's in-app subscription requirements. Turns out Apple has decided to update the policy to be more developer friendly. But why?
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BeamItDown Software Closing Up Shop

BeamItDown Software, the creators of the iFlowReader eBook reader app for iOS, is closing up shop. Citing Apple's in-app purchase requirement for developers, they state that after Apple takes a 30% cut, they would end up running in the red...
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